Google has appointed Caroline Oates and Aaron Boekestein to lead its Australian and Asia-Pacific agency and partner business.

Miracly's AI-powered marketing platform helps businesses monitor and improve their visibility across AI search engines, ...

The FDA-cleared wearable brand turned to networks like Court TV, Hallmark Family and Reelz to reach postmenopausal women.

Stagwell and ServiceNow to launch a three-year innovative joint go-to-market business strategy leveraging each ...

Martech connected the work across teams. AI is exposing how poorly authority, governance, and accountability followed. The ...

It's okay to use ChatGPT and other LLMs to formulate a marketing strategy, but your marketing plan should not be formed without using real data and inputs from your business.

A company can have excellent marketing, a strong sales team and a compelling product and still struggle to produce ...

Only 6% of senior B2B marketers will trust AI with positioning. Here is where the marketer's job moved once software took ...

The decision to move away from celebrity-led ads is driven by a “clear strategy” rather than a desire for newness for its own ...

Stagwell has unveiled a three-year collaboration with ServiceNow, the enterprise workflow platform, to modernize how ...

Accounts for the Westminster-based company behind ChatGPT show that 110 staff shared £87m in salaries and £168m in shares ...

Brave Bison has issued a further shareholder communication to System1 investors, confirming details of its increased final takeover offer and providing guidance on how to accept.