Michelle Chin digs into how the casual dining chain’s marketing is evolving, including through a new partnership with agency ...

Brands, agencies and platforms with a finger on the pulse took to Advertising Week to break down the group’s habits with AI, ...

The home improvement retailer is expanding its advertising business to new platforms and rolling out tools around ...

A “Big Ass Chipotle Bag” and a clutch made to fit Unreal treats join a trend that has seen a handful of marketers use fashion ...

The firm’s Sapient arm exemplifies AI’s dynamics as it struggles with growth but is instrumental to winning new business ...

The brand is looking to deepen its connection with basketball culture similar to how Coke drove engagement and sales around ...

The Fare Share program is timed to Halloween and pushes back against a pricing model used by popular services like Uber and ...

Marketers at Chili’s, Disney and Alaska Airlines spoke about how far the creator canvas has broadened at Advertising Week.

Checkout media has a useful characteristic during the holidays: its supply is connected to shopping activity. As more ...

As younger consumers avoid bars and change their approach to dating, the marketers discussed how brands can get on Gen Z’s ...

The top 10% of accounts on Zoom Webinars and Events run 37 webinars a month and average 9,104 registrations. Mid-tier ...

At Advertising Week, Revlon’s Chief Digital Marketing Officer Kelly Solomon detailed a campaign that used Amazon’s newest ad ...