A new report from ad-tracking firm AdImpact underscores just how expensive the 2026 midterms elections have become.

Campaigns are not merely buying more media; they are producing more versions, for more screens, at unprecedented speed.

The Democrats’ House campaign arm just hit an organizing milestone. Volunteer retention might have something to do with it.

Midterm campaign ad spending is set to eclipse the marketing outlay during the last presidential cycle. But that’s not the ...

With campaigns competing for voters across an expanding list of platforms, the real issue for political advertisers this cycle isn’t necessarily inventory: it’s duplication.

Advocates face a dilemma in the closing stages of the midterm: engage in the final weeks or wait until the lame duck session?

After four decades of applied public‑opinion research, one pattern is unmistakable: Undecided voters rarely behave like each other.

You can run a perfect TV ad campaign, optimized for viewability and completion rates, and still be talking to an empty room.

Sathvik Kaliyur and Jonathan Li started their fundraising firm out of high school. They're now working with some of the ...

A new national survey commissioned by the AAPC Foundation offers some of the clearest feedback yet on campaigns’ growing AI ...

Katie Harbath weighs in on the early days of digital, how campaigns misjudged social media and what the AI era means for politics.

Many political media buyers have woken up to the fact that Latino voters aren't a monolith, but reaching them in culturally ...