Explore Ad Age Brand Report 2026, including the biggest U.S. and worldwide advertisers, spending shifts, brand rankings and category data.

The hire is the latest move in Vice’s repositioning to become a “branded storytelling platform,” according to CEO Adam Stotsky.

The experiential agency, which merged with Impact XM, connects its iconic faces and debuts the new look with a multisensory ...

From shopping to advertising, brands need new technology and skills to serve AI-powered customers. Ad Age spoke with experts ...

Ad tech companies are worried about a more wide-reaching Apple crackdown.

Marketing leaders at Ad Age’s Business of Brands conference outline five moves CMOs are making now to prepare for growth, AI and metrics shifts before 2030.

Horizon Global, the joint venture between Havas and Horizon Media, has notched only small wins in its first year and remains largely unknown to search consultants.

Kalshi has recruited Ronald Acuña Jr. to become the first Major League Baseball player to partner with a prediction market. A new commercial, created with agency Es Muy Good, features the Atlanta ...

Despite rapid AI experimentation, project managers remain essential for persuasion, accountability and cross-team coordination in ways that agents cannot credibly replicate today.

Consumers are caught in the middle of rapid innovation and skepticism. Ad Age and Harris Poll surveyed them on comfort with brand AI use.

Experts say Alo’s recent creator account takedowns are an early example of a problem that’s poised to become much bigger as more brands lean on AI to detect IP violations.

The era of being cooped up at home is over as consumers seek out reasons to visit brick-and-mortar retail and want brands to ...