At Cannes Lions, the video platform is unveiling Open Call, which aims to make it easier and faster for brands to partner with top creators on custom content. By Alex Weprin Senior Editor Can YouTube ...

YouTube is rolling out new tools to make brand deals easier, expand creator-led commerce and give creators more ways to monetise their audiences across videos, Shorts and livestreams.

Kid-friendly content has become a cornerstone of the social media platform YouTube. With parents looking for nursery rhymes or lullabies, and kids looking for engaging videos about dinosaurs or songs ...

YouTube announced on September 3, 2026 that it will deploy automated systems to identify and label sponsored videos when creators have not disclosed a commercial relationship — a policy shift that ...

YouTube’s new Brand Pulse Report helps marketers measure full brand impact across paid ads, creator videos, and organic content using AI-powered insights. For years, marketers have struggled to ...

Once upon a time, YouTube was blissfully ad-free, where videos rolled uninterrupted, and nobody had to sit through a countdown. It felt almost too good to last...Then the ads arrived. But just as many ...

Google is now promoting YouTube creator partnerships on branded search outcomes, as well as on views, engagement, and subscribers, but the playbook making that pitch never explains how a brand without ...

YouTube is a platform that no marketer can ignore. A broad and active audience watches and interacts with the content, even in the most obscure niches. However, the extensive audience is also a ...

YouTube is experimenting with locally sourced product alternatives for its affiliate tagging option, while it’s also looking to provide creators with more options to ensure compliance with local ...