The YouTube family of apps continue to have their own design language that’s distinct from Google services. YouTube is now rolling out a redesign of the video player across Android, iOS, web, and TV, ...

Explore the latest company news, creator and artist profiles, culture and trends analyses, and behind-the-scenes insights on the YouTube Official Blog.

YouTube is positioning creators as the next evolution of entertainment, with media agencies pointing to the strength of creator relationships, audience attention and the platform’s connection to ...

Recommendations drive a significant amount of the overall viewership on YouTube, even more than channel subscriptions or search.

Few platforms have demonstrated the power and reach of YouTube, an online juggernaut boasting over 2.7 billion logged-in monthly users. YouTube offers an unrivaled opportunity for marketers to connect ...

There are all kinds of digital subscriptions you can sign up for nowadays—for cloud storage and fitness plans and music streaming and audiobooks—and you simply cannot sign up for every single one.

Shorts creators who rely on lightly edited clips could see less reach as YouTube changes its recommendations to put more ...

In 2020, Pinkfong’s “Baby Shark” made YouTube viewership history with 7.05 billion views. The top 10 YouTube videos of all time — a collection of music videos and weird kid content — taper off down to ...

Whether you are switching music services to make a political statement or just want to experience a different app, YouTube Music is an often overlooked choice. Spotify is quite popular, but the ...

It has been half a decade since YouTube Premium launched. First known as YouTube Red, the service is now bundled with YouTube Music Premium and offers many perks for a better viewing and listening ...