If Nielsen stats are to be believed, we collectively spend more time in front of YouTube than any other streaming service—including Disney+ and Netflix. That's a lot of watch hours, especially for an ...

You can now hyperpersonalize your YouTube algorithm using plain language.

YouTube’s recommendation algorithm no longer inadvertently sends people down a rabbit hole of extreme political content, researchers have found. Following changes to the algorithm in 2019, individual ...

Faceless channels have existed for years, but YouTube's algorithm now favours on-camera hosts, and a new viewer survey asking people to rate AI slop on a five-point scale is raising concerns about ...

Retention analysts say Shorts older than 28-30 days are being deprioritized in recommendations. The reported shift affects channels ranging from 100 million to one billion monthly views. Creators warn ...

Todd Beaupré, Rene Ritchie, and Katarina Mogus at VidCon 2026's panel "Decoding the Algorithm: What Your Audience Actually Wants on YouTube." Credit: Kristy Puchko / Mashable VidCon is a premier ...