QR codes have enjoyed a resurgence thanks to the pandemic. Marty Drill considers the potential that QR codes have for marketers and whether this trend will be here to stay. The QR code has long ...

Have you thought about the modern customer journey? A customer can enter a store, browse through products, view offers, check detailed reviews and even make a purchase—all with a quick phone scan! As ...

By Bill ZoniosFor decades, the pizza business was built on simple routines and old-school hustle. Orders were written by hand ...

QR Codes are no longer something people “try.” They’re something people use every day, whether it’s scanning a restaurant menu, checking product details, getting a discount, or making a quick payment.

Business leaders recognize the value of handshakes and face-to-face conversations, as nearly 80% of event organizers identify in-person events as their organization’s most impactful marketing channel.

Despite widespread doubts about QR codes, many marketers have continued to use them, placing codes on all sorts of marketing material, from print ads, to product packaging and even on billboards on ...

Events can be marketing opportunities for your business and brand. One marketing tactic that is commonly used at events or to share information with a target audience is a Quick Response (QR) code.

QR codes are a current buzzword and increasingly being leveraged by B2B brands. Rik Barwick, director at Creativitea, provides top tips on integrating them into your campaigns QR codes (short for ...

A couple of weeks ago I offered four tips on how best to use QR codes in out-of-home media. Since that time, I have had the chance to get ‘in the field’ in London, New York and Los Angeles – the ...