Content creators are crossing over into the traditional film and TV space in a major way, and YouTube is a key driver.

YouTube is positioning creators as the next evolution of entertainment, with media agencies pointing to the strength of creator relationships, audience attention and the platform’s connection to ...

YouTube has published a “proposal for unlocking the EU Creator Economy”, which argues that its community of creators in Europe should be treated more like small businesses, given access to the same EU ...

YouTube is reportedly offering major creators multi-million-dollar incentives to keep some content exclusive to the platform for set periods, as Netflix aggressively courts YouTube-native talent. The ...

YouTube announced a host of new features and enhancements at its Made On YouTube 2026 event. The changes are set to enhance the experience of creators and viewers on the video platform. These include ...

With thousands of YouTube creators relying on the platform for income, many are turning to strategists as essential advisors on how to keep videos viral. Sports YouTube creator Jesser credits ...

Made on YouTube 2026 puts AI into drafting, thumbnails, testing, and editing, while likeness detection heads to mobile and, ...

You have reached your maximum number of saved items. Remove items from your saved list to add more. YouTube is offering millions of dollars to popular channels if they upload their videos to the site ...

YouTube’s Amazon partnership lets eligible US creators tag products in Shorts, videos, and livestreams while earning commissions on qualifying sales. YouTube’s Amazon partnership lets eligible U.S.

Forbes contributors publish independent expert analyses and insights. Jamie Gutfreund covers the creator economy for CMOs This voice experience is generated by AI. Learn more. This voice experience is ...