Alix Earle's 'Earle Meets World' documentary, like many other influencer docos, says more about audiences than the socialites themselves.

After a $900 influencer campaign failed, we built a 3,500-member FinTech Discord community using manual outreach, AI tools, ...

For watch execs wanting to work with influencers and content creators, it is a challenge to know which to work with and what ...

I was seduced by content creators hawking easy side hustles. Like the language used in MLMs, it seemed too good to be true ...

The display was so disruptive that the chair umpire had to issue several warnings and pause play. “Guys, please, in the suite behind me, please, thank you guys, please take your seat,” the chair ...

“People are down there trying to perform ... It seems a bit disrespectful.” ...

In recent years, micro-influencers have emerged as a valuable marketing asset for brands seeking to reach niche audiences and maximize their impact. These influencers, with a modest yet dedicated ...

Entitled influencers are making a mockery of the US Open tournament, interrupting play to pose for photos with bright ring lights and loudly filming TokTok dances in the middle of matches.

Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Membership today. Not long ago, the idea of getting paid to share your morning routine online ...

The way many people get their news today would be unrecognisable to broadsheet devotees of decades past. You may read email newsletters, scroll headlines on social media, or go directly to the BBC’s ...

"In reality, she’s a deeply insecure person who craves validation from people online." ...

Sarah-Jane Hoadley is what some might label a “loneliness influencer” — a rising type of social media creator, usually a woman, who embraces living life alone. While men also experience loneliness, ...