It’s the changing of the guard that has the marketing industry split. Swapping out Universal Analytics (UA) for Google Analytics 4 (GA4) has raised many questions and created some disparity in ...

Twitter has been on a low boil for weeks as many users across the search marketing world expressed their extreme displeasure with Google Analytics 4 (GA4). While there are some positive comments, the ...

Consider this article a set of GA4 training wheels. Learn where to find site traffic, user engagement, events, and conversion reports with Kayle Larkin. As of July 1, 2023, the version of Google ...

This is an 8-part series explaining Google Analytics (GA4) in a way that even those who aren't comfortable with technical ...

This guide explains how to integrate Site-Specific Google Analytics 4 (GA4) properties with your BU WordPress or static website. IS&T will assist with linking your site to the correct GA4 property.

Google Analytics 4, or GA4, is a fantastic tool for user-behavior analysis. It can provide all the data you need for tracking user interactions. But as you gather insights and make improvements to ...

Forbes contributors publish independent expert analyses and insights. Jodie Cook covers AI and founder-led growth for business owners. This article is more than 3 years old. If you’re running a ...

I have set up a system where AI, such as Claude Code, can help me look at my company's site search data, think of ...