It’s the changing of the guard that has the marketing industry split. Swapping out Universal Analytics (UA) for Google Analytics 4 (GA4) has raised many questions and created some disparity in ...

The July 2023 sunsetting of Universal Analytics may feel inconvenient, and it will take some time and effort to transition to Google Analytics 4. Google Analytics has been the staple analytics package ...

People might think of Universal Analytics (UA) or a similar name when they hear "Google Analytics," a popular web tool that's as in-depth as it is accessible on devices like tablets. What might not be ...

The Google-mandated switch to Google Analytics 4 (GA4) is fast approaching. Most marketers grasp the GA4 basics, but there are still plenty of benefits and features of GA4 that are worth knowing.

Universal Analytics has sunset for most users, and most have transitioned to Google Analytics 4. In this post, I’ll address recent GA4 updates, post-transition tips, and options for retaining ...

Google Analytics 4, or GA4, is a fantastic tool for user-behavior analysis. It can provide all the data you need for tracking user interactions. But as you gather insights and make improvements to ...

Google Analytics 4 allows users to customize conversion attribution to paid Google Ads campaigns or paid and organic channels. This change offers marketers better control over measuring the impact of ...

Learn how to set up and use Google Analytics 4 within your Google Sites. When you connect Google Analytics 4 to a Google Site, you obtain a steady stream of information about how visitors behave when ...

Despite complaints, marketers who use Google for analytics need to understand Google Analytics 4 (GA4) because it’s not going away. “This is Google’s world, and we’re just all living in it,” said ...