It’s the season of maxxing, and the latest thing to get optimized on social media is eye color—more specifically, the best makeup for specific eye colors. If you’re old enough to remember the era of ...

I usually like to keep my makeup routine skin-forward and minimal. A tinted moisturiser, dewy blush, and brown mascara have been my everyday formula. But when I’m in the mood to amp things up without ...

As someone with deep brown eyes (until I was 10, I actually thought they were pure black), I never thought that eye colour played a big part in what made good eye makeup. Everything goes with black, ...

"Hearst Magazines and AOL may earn commission or revenue on some items through these links." It’s the summer of maxxing, and the latest thing to get optimized on social media is eye color—more ...