Jake is a writer from the United Kingdom. With a focus on first-person shooters, RPGs, and achievement hunting, writing about the gaming industry comes naturally and is a real point of pride. Outside ...

On Sunday afternoon, the biggest star at a FIFA soccer event wasn't a professional footballer. Hours before kickoff at Wollman Rink in New York City's Central Park, kids gathered outside the gates ...

YouTube wants creators to use its own tools to optimize their content to break through. YouTube wants creators to use its own tools to optimize their content to break through. is features writer with ...

It’s about to get even easier for YouTube creators to partner with advertisers. YouTube Creator Partnerships — the AI-powered offering that was formerly known as BrandConnect and that helps pair ...

The 2026 FIFA World Cup isn't just happening on official grass anymore. On Sunday, July 12, FIFA and YouTube will host the inaugural YouTube FIFA Creator Cup, a creator-led exhibition match that ...

With creators like Ms. Rachel and Mark Rober scoring huge numbers on Netflix, YouTube has approached its top stars and offered them incentives to stay on its platform, begging the question: Has war ...

Stars and their high-quality content enable streamers and others to pull in younger audiences From MrBeast creating the world’s most expensive reality TV show and Jake Paul’s record-breaking clash ...

With creators like Ms. Rachel and Mark Rober scoring huge numbers on Netflix, YouTube has approached its top stars and offered them incentives to stay on its platform, begging the question: Has war ...

In addition to the groundbreaking news that YouTube would begin to monetize Shorts videos and revamp its Partner Program, the company today also announced a new offering for creators who leverage ...