Apple focuses on the ‘Better You’ with fitness focused campaign promoting new Apple Watch Series 4. Apple motivates the ‘Better You’ with its latest campaign released on its Canadian YouTube channel.

Most big tech companies wouldn’t create an ad that features sewing. Apple is thinking different.

Apple is once again cracking down on the tools the ad industry uses to measure and target ads. This time, it gave no warning.

Add Yahoo as a preferred source to see more of our stories on Google. UPDATE, 3:08 PM: Apple CEO Tim Cook's X post on the much condemned "Crush" ad for the new iPad Pro has been viewed around 53 ...

If you’re still calling it Apple Search Ads, you’re already behind. Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a name ...

I find it hard to believe that no one on Apple’s marketing team saw this coming. Maybe they were too timid to speak up. Perhaps they were overruled. Maybe they didn’t care. But surely someone in that ...

On Tuesday, Apple announced updates to its Apple Business program. The thing that everyone noticed is the part where Apple is putting ads in Apple Maps starting this summer. We’ll get to that in a ...

An iOS 27 update mistakenly blocked ad vendors like The Trade Desk from serving ads in Safari. The accident is raising fresh ...

Um… what the heck is going on with Apple’s advertising? Forget the problem with Apple selling ads, which is also a problem. Apple has a problem making ads ...

Ads in Apple Maps are live in the United States and Canada, which means iPhone and iPad users will see them when searching for locations and when viewing Suggested Places. Apple announced plans to ...