Apple is promoting the iPhone 18 Pro with a new Shot on iPhone ad featuring Blackpink member ROSÉ's latest music video. The video for the song "new trick" was filmed using the iPhone 18 Pro. The video ...

Apple is once again cracking down on the tools the ad industry uses to measure and target ads. This time, it gave no warning.

There is a fine line between creativity and self-destruction. Apple’s new crush advert, which shows items linked to creative pursuits being pulverised to make way for the new iPad Pro, tried to find ...

I find it hard to believe that no one on Apple’s marketing team saw this coming. Maybe they were too timid to speak up. Perhaps they were overruled. Maybe they didn’t care. But surely someone in that ...

Most big tech companies wouldn’t create an ad that features sewing. Apple is thinking different.

Apple Maps ads have finally arrived after months of buildup, with the first sponsored listings rolling out on iPhones across the US and Canada. In March, Apple confirmed it would bring ads to Apple ...

Apple is preparing to present more ads during searches on the App Stores, but has told advertisers they can't pay to get better positioning. Apple's note to advertisers and developers about this ...

UPDATE: Apple made the ad private on YouTube less than 24 hours after it debuted. Apple hasn't said why it was removed. The ad received some criticism from viewers in the comments, but that's not ...

September 28, 1997: Apple debuts its iconic "Think Different" ad campaign. The brilliant television commercial aligns the troubled computer company with some of history's most celebrated freethinking ...

The TV advertising for Apple's AirPods begins. Apple has released its first TV ad for its controversial wireless headphones, AirPods. The campaign, 'Stroll', shows freestyle dancer Lil' Buck defying ...

Apple has started rolling out ads inside Apple Maps, the company confirmed to 9to5Mac on Tuesday. The launch began in the past few days and will continue to roll out to all users in the coming weeks.